Artificial Intelligence and Machine Learning have dominated every industry worldwide. The era of AI has revolutionized the way we worked and interpret things from Media, Advertising, all the way to Law and Medicine. There’s been a lot of coverage of AI in the field of advertising and marketing, but the question here is how those developments may drive changes in branding and brand management. The answer is simple ― data-driven insights to understand why and what of marketing.
Brands have started using artificial intelligence to build better customer experiences, for instance, Data analytics can help refine core differentiation and sales-enablement efforts by helping to define the four P’s (product, price, place, and promotion) as well as STP. As AI begins to shape our daily lives, brands must consider how they present their products and services with respect to customer expectations.
Further, AI is a key secret ingredient that enables brands to win customers through hyper-personalization of their products and services. AI has transformed customer experience with a number of activities today taking place through IT infrastructure. For instance, AI is being deployed by businesses to create websites, social media posts, run email marketing campaigns, optimize content for different consumer segments, etc. Thus, AI has created an edge making more agile in their communications, as well as more responsive to consumer demands, as and when they change.
Moreover, the integration of AI for products and services has ushered the importance of simplicity and utility in the brand experience. It also has a potential impact on business processes, helping the organization save time, cost-effective strategic plan, and streamline marketing and promotion activities. A digitized approach to marketing will offer more measurable results that can be used to optimize marketing budgets and campaigns.